Automotive
MASERATI NORTH AMERICA
Getting behind the wheel gets our hearts racing. We approach the automotive industry with the delight of an enthusiast, the obsession of a collector, and the sense of wonder felt by every new-car buyer.
As a creative partner with Maserati North America, RossMadrid Group established a track record of invoking sports driving excitement. RossMadrid assisted Maserati in the launch of the Quattroporte, GranTurismo, Ghibli, and Levante models to great acclaim in the North American marketplace, supporting the brand with print and digital ad creative, broadcast, content localization, brochure creation, event support materials, and more.
The development of Maserati’s Gran Finale annual winter sales campaign, for instance, allowed us to showcase our extensive automotive and design knowledge as well as our appreciation of the brand’s status and history. Our Gran Finale concept—a name we selected to reinforce the marque’s Italian origin—rolled out nationwide, with a suite of marketing tools created for 130+ dealerships.
Surveys conducted by independent marketing analyst Starch Research rated our work with elite brands such as Maserati to have high retention, showing more people read, understood, and remembered our ads.
RossMadrid Group, Inc.
6732 Eton Avenue
Los Angeles, California 91303
Contact Us
[email protected]
Studio +1 818 932 0499
